Is Your Web Site Effective?

What do you know about your web site? Besides that it is available 24/7 to web site visitors wanting to know about your product or service, do you know how effective it is?

A good place to start finding out more about your web site is through analysis of web site statistics. A lot of web site hosting companies include web site statistic reports as a part of their hosting packages. If not, you can usually pay a nominal fee to have this service added on. While the statistics vary in complexity most web site statistic reports provide the following information:

• Number of repeat and unique visitors the web site gets on a daily, weekly, monthly and yearly basis.
• Time of day that visitors visited the web site
• Length of time visitors spent on different pages
• Keywords visitors used to find the web site
• And much more

These statistics give you a great snap shot of how people are using your site. Do you get a lot of repeat visitors? What pages are viewed the most? What time of day do people usually visit the site? These are all valuable details which can lead to informed decisions on future enhancements to your web site.

To get the very best return on investment from your web site make sure you assess your web site statistics. Alternatively sit down with your web development company to discuss the results and define a strategy that will address the weaker points of your statistics and therefore enhance your web site’s effectiveness.

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By Tanya Riemann
Tanya is the founder of Platypi Designs, a web design and
development firm in Guelph Ontario.